According to a Stanford University study, 75% of consumers judge a company’s credibility based on their website’s design. When it comes to this key marketing tool, it’s not set it and forget it. Reviewing your website performance with a professional marketer is just like checking your profit and loss statement with your accountant.
Essential Marketing Components
On this week’s Small Business Radio Show, Beth Thouin, Vice President of Digital Marketing at Web.com outlines the essential marketing components of any website that wants to attract new customers. She explains you should start by determining what narrative your website is telling people that visit. A narrative is a story that evokes some type of feeling that promises to solve a customer’s problem. As Beth reminds us, the narrative is not about your company, but your customer. You want them to self-identify with the value you are offering.
