LinkedIn has announced a range of new products and services aimed at aiding B2B marketers in navigating the current economic landscape with increased confidence. The announcement comes in the wake of findings from LinkedIn’s B2B Marketing Benchmark, which suggests a strong sense of optimism among marketers worldwide, despite global macroeconomic uncertainties.
As per the B2B Marketing Benchmark, 86% of B2B marketers feel confident about their roles, despite facing hard decisions on where to invest. The study shows that not only the marketers but also B2B CFOs, 60% of them, are hopeful about marketing’s potential to drive revenue over the next year.
