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This Is How New Balance Used Jay Chou And WeChat To Launch Its New Product In 5 Easy Steps

February 14, 2017

Via: Forbes

You’ve only got a few weeks to launch your biggest product of the year. What do you do, hotshot?

If you’re New Balance, you partner with one of Asia’s biggest performing artists and go all out on social media.

Keep reading to discover New Balance China’s Marketing PR Manager, Ann Chen, five-step process to successfully launching their new product, the New Balance 997.5.

Read More on Forbes