image: bungeeinternational / Pixabay

Why People Won’t Buy From Your Website If They Think It Is Risky

November 9, 2018

We all know that bungee jumping is risky. After all, who in their right mind throws themselves off a bridge or a crane, hundreds of feet above the ground? But the risk we perceive is much greater than the actual risk. The chances of you dying when bungee jumping is about the same chance of dying when playing a computer game. You are four times more likely to be killed when riding a bicycle and 400 times more likely to die in a road crash. Yet millions of people who happily drive around each day would be unwilling to go anywhere near a bungee cord because of “the risk”.

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