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There’s no denying it: A fast-changing and often dizzying component of any digital marketing program is now artificial Intelligence. In assessing this reality, I’ve found it possible, and empowering, to keep my traditional marketing boots laced up — I just equip them with AI-powered rocket boosters. Because, though breakthrough tech might be altering aspects of this work, let’s be clear: the heart and soul of the marketing mission… that’s still all human.
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