A flurry of recent reports have supported what we’ve been predicting all along: Mobile commerce (or m-commerce) transactions will overtake ecommerce a lot sooner than many brands had expected.
According to the latest Global Unified Commerce Forecast from 451 Research, online channels will continue to outpace the growth of in-store retail sales for years to come, with digital commerce accounting for 10.2 percent of total sales by the close of 2018 before jumping to roughly 17.3 percent by 2022.
All said, online commerce is on track to outpace the rate of in-store sales by as much as six-times, reaching an estimated $5.8 trillion in sales by 2022.
