Today, a company’s virtual presence is crucial. Online reputation management (ORM) is vital for success as search engine algorithms constantly change and a negative reputation can lead to customer loss and decreased revenue. In this article, I want to explore how online reputation management can help companies thrive in the ever-changing digital landscape.
The Changing Face Of SEO
Over the years, the world of SEO has changed dramatically, particularly due to recent updates from Google. The old ways of using black hat tactics and keyword stuffing to improve search engine rankings no longer work. Previously, SEO focused mainly on technical aspects, such as optimizing meta tags, keyword density and backlink profiles.
