Oracle is beefing up its Marketing Cloud, with announcements of an updated interface for coordinating multichannel campaigns and a new testing tool for mobile apps.
This week, the tech giant said its Program Canvas in the consumer-focused Responsys was being updated with a new name of Orchestration Canvas, a new look and the addition of web and mobile web.
Originally released in 2009, the Canvas offers the ability to sequence a customer journey for a targeted segment of users, using paths that adapt to events and user behaviors.
