This year, 87% of marketers plan to launch at least one influencer marketing campaign. Social proof is huge for Millennials and the up-and-coming Generation Z, and influencer marketing is one of the most effective ways to provide that validation they seek. All you have to do is find the right influencers and put them to work.
Believe it or not, you may already have the perfect influencers lined up. You’re probably well aware of your most loyal brand advocates—those cheerleaders who have been a fan of your company and products for so long that you even know them by name.
