After Google introduced the Hummingbird algorithm in 2013, it signalled the beginning of the end of traditional SEO. Since then, hackneyed forms of SEO based on keywords are dying. SEO is becoming more about relevancy than it is about keywords.
The problem is, even when we switch our approach to this model and achieve remarkable results from it, many people still focus on keywords in how they measure the performance of their SEO. More specifically, they only focus on the rankings of those keywords.
