It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their primary customer growth and retention channel.
At the same time, even if people open an email, they may not engage with the content. Check out these critical email marketing do’s and don’ts to get the most out of your email marketing.