It goes without saying that in order for companies to make better decisions, optimize processes, increase productivity, and drive revenue, they must invest in data. This explains the tremendous success and adoption of latest business intelligence tools and services across all verticals of businesses.
Despite this, only 20% of employees with access to business intelligence tools have literacy or enough domain expertise to utilize them, according to research. Moreover, data presented through charts and graphs is difficult to communicate to people with different levels of expertise. This often leads to misinterpretation and poor decision making.