A lot of resources are spent on a brand or company’s social media. Why isn’t more time spent on the social media accounts of a business’s executives? Data shows it is one of the few strategic moves that can simultaneously positively impact hiring, retention, sales, and company valuation.
More than ever before, customers are making buying decisions based on the positive online presence of a company’s leaders. In fact, 77% of consumers prefer to make purchases from a company where executives are active on social media. Digital is driving business, so it is essential for executives to have active and strategic social media channels.
