Among the core difficulties experienced by B2B marketers, five are shared across all industries:
How do I digitally promote a product or service my prospect cannot see? How do I evaluate the success of my campaigns? How long before I see RoI from SEO with such a long product life cycle? Our service/product is so sector-specific, how do I capture my audience’s attention? How can an external agency know and understand my prospects’ search intent and the keywords to target them?
