In our hyper-connected world, the incessant buzz of digital communication can be deafening. Brands striving to be heard in this cacophony often resort to amplifying their message, but they then risk crossing the threshold into over-communication.
Understanding Over-Communication
Over-communication occurs when a brand inundates its audience with an excessive volume of messages across multiple channels, such as emails, social media, or text messages. This “more is better” ethos may initially seem prudent in the race for consumer attention. However, it can be counterproductive, leading to customer desensitization, and a tarnished brand image.
