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What is Clickbait and Why Should You Be Careful Using It to Promote Your Business?

September 26, 2023

Content marketing is all about generating traffic. If you can’t attract visitors to your site, your chances of online success are virtually non-existent.

Yet over the past couple of years, there’s been a surge of marketers and small business owners trying to find an easier route to bolster ftraffic by producing and promoting so-called ‘clickbait’.

When used shrewdly and sparingly, clickbaiting can be an effective marketing tool — but you’ve got to tread carefully. More often than not, clickbait is a recipe for disaster.

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