The maxim “data is king” is certainly not new to the franchise world, but how these businesses utilize data faces a new frontier, in which sliced and diced information gathered from entire systems can better serve both franchisees and their customers, not to mention a franchisor. The population that remembers using card catalogs at the library and flipping through the pages of encyclopedias is dwindling: Most workers and consumers simply can’t remember a time when they didn’t have information at their fingertips.
