Better content equals more sales. Period.
I’ve got the receipts to back it up, but it’s understandable that sometimes it’s difficult to see.
Because, for many high-ticket coaches, course creators, membership sites, etc., we rarely put a “buy now” button on a blog post, a podcast episode, or an Instagram caption.
It’s not as simple as looking at the conversion rates on an advertising campaign or sales page — but that’s because content marketing is about building relationships, and it’s hard to put a value on a solid relationship.
Good content marketing is permission-based. It draws people to you instead of going out to find them. It builds knowledge, trust, and affinity over time and those are what translate into bigger and better profits and returns.
