If you walk into a typical team meeting in most organizations you may witness what is called a brainstorming session. Team members may be suggesting ideas either in small groups around a table or at a whiteboard.
Consultants and trainers frequently use this technique. The purpose of this brainstorming activity is to stimulate creative ideas or solutions for an issue or problem by tapping into the collective wisdom of the group at the same time. The problem is, research shows that brainstorming more often that does not improve productivity, problem-solving or creativity.
