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Why You Need to Use Video Marketing to Build Brand Visibility

April 28, 2020

Videos continue to be one of the most effective channels for customer engagement. Wyzowl reports that potential customers are 84 percent more likely to buy a product if they have watched a product video. The challenge for brands, however, lies with making sure that your videos stand out from the crowd.

Recent studies show that nearly 300 hours of video is uploaded every minute on YouTube and 90 percent of internet users watch videos online. Add to this the fact that over 95 percent of video marketers say video has helped increase user understanding of their product or service. So how do you make sure your video gets seen?

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