Dedicated microsites and landing pages are very popular for various marketing campaigns, and now with new domain extensions catching on, your web destinations can be even more effective. With more and more domains — from .blog to .coffee to .club to .rocks — becoming available all the time, options for creating useful and playful web addresses abound.
And companies are rushing to stake their digital real-estate claims in order to create more intuitive and memorable experiences for their customers. In addition to microsites and landing pages, unique domain names work great as shortcuts to deep links within your main site.
