As a head of a PR agency, I’m often reached out to by brands asking me to launch a full-scale digital PR campaign. Rather unexpectedly for them, sometimes I decline or suggest they push their plans back a bit.
The reason is that I firmly believe PR won’t make sense if a brand hasn’t established a solid digital strategy. Getting featured in some top-tier media is nice, but it won’t necessarily result in many new leads, increased online visibility and skyrocketing revenue. Top-tier publications alone won’t bring you clients or brand awareness, especially for brands that hardly have any digital presence.
