There are several reasons why survey questions are important to marketing research. They can:
- Give your business a good idea about who your target market is
- Supply a clear answer of how well your branding is working
- Help to grow sales by boosting foot and online traffic.
Keeon Yazdani, Chief Marketing Officer WE R CBD, supplies some other advantages.
“Surveys are extremely important to market research,” Yazdani writes. “That’s because they allow a business to receive feedback on how consumers feel about their products and customer service. Product feedback gathered from customer surveys can help a business make the adjustments needed to improve their products.”