Every small retailer knows the importance of attracting female customers. Making purchases not only for themselves, but also for their spouses, children, friends and extended families, women wield massive purchasing power and influence, making them a desirable target customer no matter what your store sells. So how can you attract female customers?
How To Attract Female Customers
Eight years after the Great Recession, price continues to be women’s overriding concern, according to a recent study, How Women Shop: Shopping Habits of American Women. Despite a recovering economy, women shoppers have not gotten any looser with their purse strings in the past year.
