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4 Keys to Successful and Lasting Entrepreneurship

Congratulations if you’re an entrepreneur blazing a trail of success and are more than three years into a startup. You’ve done a lot right, not least in your leadership and growth strategies. You have set a vision and managed both staff and processes with capability. You’ve also likely exceeded the expectations of customers/clients, while managing to keep all stakeholders happy, from corporate investors to family members.

On the one hand, this is exactly where you want to be. On the other, you’re about to face a formidable challenge: complacency. Becoming a successful entrepreneur is hard, but staying one is even more daunting, so how does a professional avoid torpor and sustain high performance? Based upon experience coaching hundreds of entrepreneurs, I’ve found that there are four essentials:

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