ChatGPT can make a huge difference to your business’s operations, workflows, and overall productivity. With the right prompts, the large language model can write your emails, supercharge your recruitment, and even give you more confidence as a business owner. But there’s a flipside. It can also harm your customer experience and even alienate potential users of your products and services. And no one wants that.
Angela Prentner-Smith is managing director of tech agency This is Milk and has been working in digital and customer experience for over 15 years. She has worked with clients such as Barclays, NatWest, and Scottish Government, instilling a customer-centric culture and method into their processes.