Like their clients, and just about anyone seeking to grow a business, marketing agencies need to adapt to remain relevant, and firms that fail to do so are destined to join a long list of now-defunct enterprises.
Here are five critical changes to consider to stay ahead.
1. Update your strategy
The Covid-19 pandemic turned the world upside down; consumers have been forced to change purchasing habits, supply chain disruptions have transformed entire industries and new technologies and social media platforms have emerged in response. It’s critical for marketing agencies to rapidly adapt to this new reality, because strategic plans that worked in the past may no longer be relevant.
