Back in the old days, a typical business model looked the following way – build a great product, market and sell it, ship it and start worrying about customer support later on. But the truth is – this approach no longer works in the “age of customer”. Innovative companies have already set a high benchmark for customer experience – whether it is marketing, product design or sales.
Offering superior customer support and building genuine connections with their users is another key element of their success. Think how Airbnb promises you to belong anywhere or brilliant customer support exchanges on social media some of the top brands are so guilty off.
