Regardless of any mission statement or list of core values, the ultimate goal for every company is to make money.
Aside from having a desired product or offering, a key part of increasing profits is the talent within your ranks. Land the Stradivarius of software engineering, and you’re the next Google.
Snag the woman who can sell popsicles to snowmen, and there are going to be a lot more zeroes on your next bank statement.
