Every year, thousands of promising companies across the globe find themselves at a turning point. It could be that revenue targets aren’t being reached, the business model is no longer viable or long-term sustainability is called into question. Management might get tough calls from investors, face increasing momentum from competitors or realize their products are no longer meeting the changing needs of consumers.
Whatever challenges they face, it’s clear that something needs to change. While it’s easy to panic, this turning point doesn’t have to end in failure. Businesses can turn themselves around.
