Smart brands know that customers are the lifeblood of their business. Customers, in fact, are the core reason you can open up shop (whether that means online or brick and mortar) every day and generate a profit.
But while convincing first-time customers to come sample your products or services is a coup, nothing is better than getting a new customer who becomes a regular, and finally, a brand loyalist.
If you’re a restaurant owner, for instance, it is not just enough that you cook awesome meals. That in itself could get you a couple of visitors and first-time customers.
