The beginning any new relationship is the chance to focus your attention and really learn all you can about the person on the other end. Budding friendships, dating, new hires, new prospects – all of these can be the start of something even greater. And to make sure you’re getting to know who the other person truly is, you have to ask the right questions.
Whenever we kick off a new branding project, we have a series of questions that we ask our new clients. These not only help us to learn more about our client, but also their customers, competitors, values and mission.
