Going into 2024, AI is shaping more and more aspects of our brand experience, including customer service.
However, while AI can bring numerous benefits — from automated workflows to increased productivity among team members — there are many potential pitfalls that can harm businesses. Even tech leaders like Bill Gates, Elon Musk and Geoffrey Hinton have warned against AI technologies.
So, what missteps do you need to avoid when harnessing AI for your business, especially for customer service? And what strategies can you leverage to do so?
