With the proliferation of social media platforms, there are more ways than ever before to market your brand. But standing out has become a real challenge.
That’s why unique storytelling and marketing tactics are crucial for business leaders, said Rohit Bhargava–founder of the consultancy the Non-Obvious Company–at a marketing and branding panel at the 2023 Inc. 5000 Conference.
Luckily, there are a number of effective strategies that companies can utilize to set themselves apart, which Bhargava and his fellow panelists–including the co-founders of New York-based beauty brand Glow Recipe, and Brooklyn-based olive oil maker Graza–shared with the audience in San Antonio. Here are just a few:
