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Generally, there’s a lull in sales during October. Unless your products relate to Halloween, they aren’t flying off the shelf. The tide rises moving into November, with a swell during Black Friday and Cyber Monday. Buying habits focus on Christmas and holiday gift spending, favoring the end of the quarter. With 2023 holiday retail sales predicted to grow up to 4.6% (less than last year’s 7.6%), Amazon used the power of Prime Day to tackle that pre-Black Friday slump.
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