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Building Buyer Confidence More Important Due to COVID-19

In sports, confidence is often mentioned as one of the key ingredients to winning. I saw this firsthand with my daughter and her competitive experience in gymnastics. She attended the same gym as Amy Chow, the U.S. Olympic Gold and Silver Medal winner in the 1996 Olympics. And a team member of the 2000 Olympics. One Saturday, while waiting for my daughter, I watched Amy do a small portion of her routine on the balance beam. Repetitively turning and jumping on the beam for an hour.

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