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3 Strategies for Winning New Customers

1. Find unrelieved customer pain.

People who are suffering significant pain start companies. As I learned in researching my book, Hungry Start-Up Strategy, becoming entrepreneurs is not their first choice.

They do so only after searching the world for solutions to their problem, finding those solutions wanting, and concluding that the risks of starting a company are worth taking because of their need to relieve their pain.

Read More on Inc.