The importance of solid Customer Relationship Management software continues to grow year after year, and the market is expected to incur even more major changes over the next few years. As the industry evolves, the demand for CRM solutions has increased, forcing many companies to innovate at a rapid pace.
In 2015, sales of CRM software totaled $26.3 billion, up 12.3 percent from $23.4 billion in 2014, according to Gartner.
“The merger and acquisition activity that began flowing through the market in 2009 continued in 2015, with more than 30 notable acquisitions,” said Julian Poulter, research director at Gartner in a 2016 report.
