In its annual report, Dabur India stated that five additional brands, which include Honitus, Real Drinks, Odomos and Dabur Herb’l, crossed sales of over INR 100 crore. Recently, Dabur’s full-year 2022-23 consolidated revenue crossed the INR 11,000 crore mark backed by the strong execution of the Power Brand strategy. The company is also rapidly increasing its direct to customer business.
In a letter to shareholders, Mohit Burman, chairman, Dabur India, said that the company now has 17 brands that are above INR 100 crore but lesser than INR 500 crore in size; two brands that are over INR 500 crore but less than INR 1,000 crore in size, and another four brands that have a turnover of more than INR 1,000 crore.
