You are how you feel
Businesses are like people. The way they behave is directly linked to their sense of self-worth, or value. So for your customers to have a positive experience, your business needs to feel good about itself. How can you make this happen?
Value is more behavioural than conceptual. It’s more about how you act toward what you value than how you think about it. To value something goes beyond just seeing it as important: you also appreciate its qualities, while investing the time, energy, effort, and sacrifice necessary to maintain it.
