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Amissing ingredient in your customer service approach — I’m going to hazard to guess — is empathy. If you infuse empathy into your customer service via customer service training and the other elements I’ll discuss below, you’ll be on your way to success, loyalty and ambassadorship by building customers up to the point that they’ll go out of their way to sing your company’s praises, online and off, due to the remarkable customer service experience they’ve had.
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