Little in life has changed as much as how we communicate, so the way we talk with customers has to change dramatically, too. Two don’ts and five dos will help you stay on top of your marketing game.
In the 1990s, email was hip, cell phones were a premium product for a privileged few, faxes were an everyday business tool, and landline telephones were a growth business, driven by the boom in dial-up internet connections. A burgeoning telemarketing industry sold long distance service [remember what that was?] and credit cards. International calling was dollars per minute.
