In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.)
Who are you and what is your business?
I am Jason Barnes, Vice President of Gretsch Guitars at Fender Musical Instruments Corporation.
Can you give a picture of the guitar business over the past few years?
Before the pandemic, the industry experienced steady growth with an influx of new players entering the market. Sales witnessed a remarkable surge during the pandemic due to lockdowns and stimulus measures, driving an unprecedented demand spike. Since late 2021, the market has been gradually cooling, experiencing a correction phase that is guiding us back toward market normalcy.
