Q: How can you bounce back after you didn’t get as much traction as needed?
A: In the late 90’s, I oversaw product development for a startup called Sendwine.com. As the name implies, the company focused on wine delivery by mail. We weren’t getting the traction we wanted, and I was tasked with helping the company find a new direction. We ended up pivoting to Send.com, a luxury gift company, and in the first year achieved more than $10 million in revenue.
Bouncing back after you don’t get the traction you need sounds so simple in hindsight. However, in the moment, it’s an extraordinarily daunting task.
