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How to Craft a Bulletproof Sales Strategy That Will Survive Any Economy

If you’ve been on social media or listened to the news recently, you would undoubtedly have heard about the upcoming “recession.” While I believe a lot of this is simply fear-mongering, there could potentially be some concerns that we may all face, particularly as business owners.

As a business owner, you have a lot of pressure on a daily basis. To provide for yourself, your family and your employees and their families. In times like these, one of the most important things you can do is prepare your business for the inevitable ups and downs of the market. While downturns can be difficult to predict and even more challenging to navigate, building a robust sales process can help your business survive even the toughest of times.

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