No one wants to think that he/she will ever encounter a crisis within his/her business when crafting the plan for his/her startup. However, statistics show that between 2014 and 2019, 69% of business leaders experienced at least one corporate crisis, with many experiencing more than one within that time. With the heightened scrutiny and tense situations brought on by the COVID-19 pandemic and subsequent mandates and shutdown orders, this number is only sure to rise. Throughout the past two years, it seems like we were constantly reading about a business experience one manner of crisis or another.
