Earlier this year, I wrote about why you should join and participate in advocacy programs on the ReadyTalk blog. If you’re not familiar, advocacy programs help companies form a tighter connection with their best customers and partners, and are continuing to grow in popularity.
There are certainly some challenges that marketers face when establishing and growing their advocacy programs that are similar to starting and building a successful business. Marketers must find ways to motivate their customers and partners to join their advocacy programs, and, maybe even more importantly, ensure that those same customers and partners stay engaged.
