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How to Improve Your Customer Expansion Strategy

Every business needs to grow. However, in today’s customer-centered economy, simply seeking out new customers is not enough. Companies today are instead looking to implement a customer expansion strategy.

Customer expansion isn’t about pushing current customers to spend more; rather, it’s about creating extra value that customers will benefit from. Customers are willing to pay for this new value, which helps you increase your company’s revenue. Think of customer expansion as a challenge to your business to become even better while enabling you and your customers to grow together.

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