As an entrepreneur, I always go the extra mile to make sure my customers get as much value out of our relationship as possible. This goes far beyond the point of sale. To build strong, long-lasting customer relationships, I think it’s critical that you find ways to provide value for your customers long after they walk through your doors or checkout their shopping cart.
One of the best ways to do this is to offer a company newsletter to subscribers. On an opt-in basis, you can amass a long list of customers with whom you have a direct line of communication. With a newsletter, you can build trust and authority within your audience and keep your brand fresh in your customers’ minds.
