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If You Want to Be More Successful Than Your Competition, You Need This Mindset to Win

Recently, I sat down with a fellow entrepreneur to talk about his business. I asked what experiences I could share that would help him. He answered almost immediately: “I am struggling with getting my team to focus less on themselves and more on our customers and their needs.”

Specifically, he shared that many of his team’s meetings have nothing to do with the customer but instead are centered around the company, its people or policies. For example, deciding whether to create a nap room or provide pet maternity leave. Because he is in a creative field and we live in feel-good Portland, Oregon, my guess is that he has a bit of a headwind trying to guide his team to think less about employee perks and more about serving their customers.

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